Privacy Policy

Effective Date: December 8, 2025

1. Introduction

Align Up Vibes, LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites, use our services, or interact with us.

This policy applies to:

• Our websites, including jenandmatthollings.com, alignupvibes.com, and any other websites we operate

• Our coaching programs, courses, and services

• Our online community and membership platforms

• Our live events and workshops

• Our mobile messaging (SMS/MMS) communications

• Our email communications

By using our websites or services, you agree to the terms of this Privacy Policy and our Terms of Service. If you do not agree, please do not use our websites or services.

2. Information We Collect

We collect information in several ways:

Information You Provide Directly

When you interact with us, you may provide:

• Contact Information: Name, email address, phone number, mailing address

• Account Information: Username, password, profile details

• Payment Information: Credit card or payment details (processed securely by third-party payment processors; we do not store full payment card numbers on our servers)

• Program Information: Intake forms, assessments, questionnaires, coaching notes

• Communication Content: Messages you send us, community posts, testimonials, feedback

• Event Registration: Attendance information, dietary restrictions, emergency contacts

Information Collected Automatically

When you visit our websites, we may automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers

• Usage Information: Pages visited, time spent, clicks, referring URLs

• Location Information: General geographic location based on IP address

• Cookies and Tracking: Information collected through cookies, pixels, and similar technologies

Information from Third Parties

We may receive information from:

• Third-party platforms you use to access our services (such as social media login)

• Payment processors regarding transaction status

• Analytics providers regarding website usage

• Advertising partners regarding ad performance

3. How We Use Your Information

We use your information for the following purposes:

To Provide Our Services

• Deliver coaching programs, courses, and content

• Process registrations and payments

• Manage your account and community access

• Facilitate live events and workshops

• Respond to your inquiries and support requests

To Communicate With You

• Send program updates, reminders, and administrative notices

• Send marketing emails about our services (with your consent)

• Send SMS/MMS messages (with your explicit consent — see Section 6)

• Respond to comments and questions

To Improve Our Services

• Analyze usage patterns and trends

• Develop new programs and features

• Personalize your experience

• Conduct research and analysis

To Protect Our Business

• Prevent fraud and unauthorized access

• Enforce our Terms of Service

• Comply with legal obligations

• Protect our rights and safety, and that of our clients

4. Cookies and Tracking Technologies

We use cookies and similar technologies to collect information and improve your experience.

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality

• Analytics Cookies: Help us understand how visitors use our websites

• Marketing Cookies: Used to deliver relevant advertisements

Third-Party Analytics

We use third-party services, including Google Analytics, to analyze website traffic. These services may collect information about your online activities over time and across different websites. To learn more about Google Analytics and your choices, visit: https://tools.google.com/dlpage/gaoptout

Your Cookie Choices

Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect your ability to use certain features of our websites.

5. Third-Party Platforms and Services

We use third-party platforms to deliver our services, including:

• Course and Community Platforms: Such as GoHighLevel (GHL), Skool, and similar platforms for hosting content, courses, and community features

• Video Conferencing: Such as Zoom for coaching calls and events

• Payment Processors: Such as Stripe and Deposyt for secure payment processing

• Email Marketing: For sending newsletters and promotional communications

• Customer Relationship Management: For managing client relationships and communications

These third parties have their own privacy policies governing their use of your information. We encourage you to review their policies.

Important: These third-party platforms have their own privacy policies and terms of use, which govern their handling of your information. We do not control how these providers operate, but we do our best to work only with reputable services. If a third-party platform experiences a data breach or changes its policies, we will make reasonable efforts to notify affected users where required by law.

6. SMS/Mobile Messaging Terms

We may offer SMS/MMS messaging to communicate with you. This section explains how mobile messaging works.

What Messages You May Receive

With your consent, we may send:

• Appointment and session reminders

• Program updates and check-ins

• Support and accountability messages

• Event reminders and logistics

• Occasional promotional offers and announcements

Message Frequency

Message frequency varies based on your participation and preferences. Typically, you may receive 1-8 messages per month, though frequency may increase during active program participation or around events.

Consent and Opt-In

By providing your mobile number and checking the consent box on our forms (or replying with a keyword such as "YES" or "START"), you consent to receive recurring automated text messages from us at the number provided.

Consent is not a condition of purchase. You can buy our services without agreeing to receive SMS messages.

Opt-Out

You can opt out at any time by:

• Replying STOP to any message

• Emailing us at [email protected]

After opting out, you may receive one confirmation message. You will not receive further messages unless you opt back in.

Help

For help, reply HELP to any message or contact us at [email protected].

Message and Data Rates

Message and data rates may apply. Contact your wireless carrier for details about your plan.

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. Delivery depends on your carrier's network.

Your Mobile Number Privacy

We may share your phone number with service providers who send text messages on our behalf (for example, SMS delivery platforms). These providers are not permitted to use your number for their own marketing purposes.

We do not sell, rent, or share your mobile phone number with third parties for their independent marketing.

Your phone number is used only to communicate with you about our services as described above.

For complete details about our mobile messaging practices, please review our SMS Terms & Conditions.

7. Email Communications

Transactional Emails

We send transactional emails related to your account, purchases, and program participation. These are necessary for service delivery and cannot be opted out of while you are an active client.

Marketing Emails

With your consent, we may send marketing emails about our programs, events, and offers. You can opt out at any time by:

• Clicking the "unsubscribe" link in any marketing email

• Emailing us at [email protected]

We honor opt-out requests promptly, typically within 2-3 business days.

8. Intake Forms and Wellness Information

Our intake forms and assessments may ask questions about your general wellness, goals, and life circumstances. This may include questions about:

• Stress levels and energy

• Sleep and lifestyle habits

• Relationship satisfaction

• Career and work-life balance

• Personal goals and challenges

Important Clarifications

We are not healthcare providers or a HIPAA-covered entity. Our services are coaching and educational in nature. We do not provide medical, mental health, legal, or financial advice or treatment, and our services are not a substitute for professional care.

The wellness information you provide is used solely to personalize your coaching experience. While some of this information may relate to your health or wellbeing, it is not treated as "protected health information" (PHI) under HIPAA because we are not a covered entity or business associate under that law.

We do not collect or store:

• Medical diagnoses or treatment records

• Prescription or medication information

• Clinical mental health records

• Social Security numbers

• Government ID numbers (unless required for specific event travel)

If you disclose sensitive information during coaching, we treat it as confidential within the bounds of our coaching relationship, but we are not bound by clinical confidentiality laws that apply to licensed healthcare providers.

9. Community and User-Generated Content

Our platforms may include community features where you can post messages, comments, images, or other content.

Public Visibility

Content you post in community spaces may be visible to other members. Do not post information you wish to keep private.

Content You Share

When you post content, you grant us a non-exclusive, royalty-free, worldwide license to use, display, and distribute that content in connection with our services.

Your Responsibility

You are responsible for the content you post. Do not post content that is illegal, harmful, defamatory, or violates the rights of others.

Our Rights

We may remove content that violates our Terms of Service or Community Guidelines. We are not obligated to monitor all content but reserve the right to do so.

10. Testimonials and Success Stories

With your permission, we may use your testimonial, success story, name, photo, or video in our marketing materials.

By providing a testimonial or participating in a case study, you grant us permission to use that content for promotional purposes across our websites, social media, emails, and other marketing channels.

If you wish to withdraw permission for a testimonial, contact us at [email protected]. We will make reasonable efforts to remove it from future materials, though we cannot guarantee removal from all previously published content.

Disclaimer: Testimonials represent individual experiences and results. Your results may vary.

11. Recordings

Coaching Sessions

Group coaching calls and sessions may be recorded for replay, training, or quality purposes. By participating, you consent to being recorded.

If you do not wish to be recorded, you may turn off your camera and participate via audio only, or notify us in advance to discuss alternatives.

1:1 coaching sessions are generally not recorded unless both parties agree.

Demo Sessions and Coaching Demonstrations

We may produce educational content featuring live or recorded coaching demonstrations ("Demo Sessions") where a participant receives coaching that is recorded and published on YouTube, social media, our websites, or other platforms.

Participation in Demo Sessions is entirely voluntary and requires a separate signed Media Release Form.

If you participate in a Demo Session:

• You will sign a release form before recording begins

• Your coaching session will be recorded and may be edited

• The recording may be published publicly and permanently on various platforms

• Your name, likeness, voice, and the content of your session may be used for educational, promotional, and commercial purposes

• You may choose to use your real name or a pseudonym (discussed before recording)

• You acknowledge that personal information shared during the session will become public

We do not publish Demo Session content without a signed release. If you are invited to participate in a Demo Session, you will receive the release form in advance and have time to review it before deciding whether to participate.

Podcast and Guest Appearances

We may produce podcast episodes, interviews, and other content featuring guest experts, thought leaders, and other participants.

Guest appearances require a signed Guest Appearance Release Form.

If you appear as a guest:

• Your name, likeness, voice, professional bio, and the content of your appearance may be recorded, edited, and published

• Content may be distributed across YouTube, podcast platforms, social media, our websites, and other channels

• Content may be used for promotional purposes, including clips, quotes, and thumbnails

• You retain ownership of your own intellectual property but grant us a license to use the recorded content

Live Events

We may photograph or video record live events for promotional and archival purposes. By attending, you consent to your likeness being captured and used in marketing materials.

If you do not wish to be photographed or recorded at an event, please notify us at registration or upon arrival so we can accommodate your request where feasible.

12. How We Share Your Information

We do not sell your personal information.

We may share your information in the following circumstances:

Service Providers

We share information with third-party vendors who help us operate our business, such as payment processors, email providers, hosting services, and analytics providers. These parties are contractually obligated to protect your information and use it only for the services they provide to us.

Affiliated Companies

We are part of a family of companies under common ownership and control ("Affiliated Companies"). This includes companies involved in coaching, education, e-commerce, marketplaces, and other ventures owned or controlled by our parent entities or ownership group.

We may share your information with our Affiliated Companies for the following purposes:

• Service Delivery: To provide, improve, and personalize products and services across our family of companies

• Business Operations: For internal administration, accounting, auditing, and legal compliance

• Customer Support: To provide seamless support across our related brands and services

• Marketing: To inform you about products, services, or offers from our Affiliated Companies that may interest you (you may opt out of marketing communications at any time)

• Analytics: To understand how customers interact with our family of brands and improve our offerings

What this means for you:

• Your information may be shared between Align Up Vibes, LLC and other companies under our common ownership

• All Affiliated Companies are required to handle your information in accordance with this Privacy Policy

• We do not share your information with unrelated third parties for their own marketing purposes without your consent

• You may request a current list of our Affiliated Companies by contacting us at [email protected]

Your choices:

• You may opt out of marketing communications from any of our Affiliated Companies at any time

• Opting out of marketing does not affect transactional communications or service delivery

• Your rights under applicable privacy laws (access, correction, deletion) apply to information held by any of our Affiliated Companies

Co-Marketing and Lead Sharing Partners

From time to time, we may participate in joint ventures, co-marketing arrangements, podcast interviews, summits, bundles, giveaways, or other promotional activities with third-party businesses ("Co-Marketing Partners").

When you opt in to a co-marketed offer or promotion:

• You may be providing your information to both us and our Co-Marketing Partner(s)

• Each party will use your information according to their own privacy policy

• You may receive marketing communications from both parties

• The Co-Marketing Partner is a separate company, not controlled by us

We will clearly disclose at the point of collection when your information will be shared with a Co-Marketing Partner. You will have the opportunity to consent before your information is shared.

Examples of co-marketing activities:

• Podcast interviews where both hosts share access to leads generated

• Joint webinars or virtual events with partner companies

• Bundle offers featuring products or services from multiple companies

• Summits or conferences with multiple speakers/sponsors

• Giveaways or contests with partner brands

Your choices:

• Participation in co-marketed promotions is always optional

• You can decline to participate without affecting your access to our core services

• Once your information is shared with a Co-Marketing Partner, you must contact them directly to opt out of their communications or exercise your privacy rights with them

• You may opt out of our co-marketing communications at any time by contacting us

Important: Co-Marketing Partners are independent third parties. We are not responsible for their privacy practices, and their use of your information is governed by their own privacy policies, not ours. We encourage you to review their privacy policies before participating in co-marketed offers.

Legal Requirements

We may disclose information if required by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

If we merge with, are acquired by, or sell assets to another company, your information may be transferred as part of that transaction. We will notify you of any such change.

With Your Consent

We may share your information for other purposes with your explicit consent.

13. Referrals and Partner Network

We may maintain relationships with other professionals and service providers, such as therapists, counselors, financial advisors, attorneys, health practitioners, and other specialists ("Referral Partners").

Referrals We May Provide

From time to time, we may suggest that you consult with a Referral Partner based on your needs or circumstances. These referrals are provided as a convenience and general guidance only.

Important Disclaimers About Referrals

We do not guarantee, warrant, or endorse any Referral Partner. A referral does not constitute a recommendation of any specific professional's qualifications, competence, or suitability for your particular situation.

You are solely responsible for:

• Evaluating and selecting any professional you choose to work with

• Conducting your own research and due diligence

• Verifying credentials, licenses, and qualifications

• Determining whether a Referral Partner is appropriate for your needs

• All decisions and outcomes related to your engagement with any Referral Partner

We are not liable for:

• The actions, advice, services, or conduct of any Referral Partner

• Any outcomes, damages, or issues arising from your relationship with a Referral Partner

• The accuracy of any information provided by a Referral Partner

Information Sharing with Referral Partners

We will not share your personal information with a Referral Partner without your consent. If you request a referral or introduction, we may share limited contact information (such as your name and email) to facilitate the connection, but only with your permission.

Referrals to Us

Other professionals may refer clients to us. If you were referred to us by a third party, that party may have shared your contact information with us. By engaging with our services, you acknowledge this referral and consent to our use of your information as described in this Privacy Policy.

14. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

If we become aware of a data breach affecting your personal information, we will notify you as required by applicable law.

15. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you

• Comply with legal obligations

• Resolve disputes

• Enforce our agreements

When your information is no longer needed, we will securely delete or anonymize it.

16. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

Access and Correction

You may request access to the personal information we hold about you and ask us to correct any inaccuracies.

Deletion

You may request that we delete your personal information, subject to certain exceptions (such as legal retention requirements).

Opt-Out

You may opt out of marketing emails and SMS messages as described above.

Data Portability

Where applicable, you may request a copy of your data in a portable format.

To Exercise Your Rights

Contact us at [email protected] with your request. We may need to verify your identity (for example, by confirming information we already hold about you) before processing your request. Where allowed by law, we may deny or limit requests that are excessive, unfounded, or conflict with legal obligations.

17. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you.

• Right to Delete: You may request deletion of your personal information.

• Right to Opt-Out of Sale or Sharing: In our normal business operations, we do not sell your personal information for monetary consideration. However, if you opt in to a co-marketing promotion (such as a joint webinar, podcast lead share, or bundle offer), sharing your information with our Co-Marketing Partners may be considered a "sale" or "sharing" under California law. You may opt out of participating in such promotions, and we will clearly disclose when a promotion involves sharing your information with third parties.

• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your California privacy rights, contact us at [email protected].

18. Other U.S. State Privacy Rights

Several other U.S. states have enacted privacy laws that may provide you with additional rights. If you are a resident of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, or another state with a consumer privacy law, you may have rights including:

• Right to Access: Request confirmation of whether we process your personal information and access to that information

• Right to Correction: Request correction of inaccurate personal information

• Right to Deletion: Request deletion of your personal information

• Right to Data Portability: Obtain a copy of your personal information in a portable format

• Right to Opt-Out: Opt out of the sale of personal information, targeted advertising, or profiling (where applicable)

Important Notes

In our normal business operations, we do not sell your personal information for monetary consideration.

Co-Marketing Exception: If you voluntarily opt in to a co-marketing promotion (such as a joint webinar, podcast lead share, bundle offer, or giveaway), sharing your information with our Co-Marketing Partners may be considered a "sale" or "sharing" under some state privacy laws. We will clearly disclose at the point of collection when a promotion involves sharing your data with third parties, and you can choose not to participate.

We do not engage in targeted advertising using your personal information obtained from third parties.

We do not use personal information for profiling in furtherance of decisions that produce legal or similarly significant effects.

We honor your rights to access, correct, and delete your information regardless of where you live.

How to Exercise Your Rights

To exercise your privacy rights under any state law, contact us at: Email: [email protected]

We will verify your identity before processing your request. We will respond within the timeframes required by applicable law (typically 45 days, with possible extensions).

Appeals

If we deny your request, you may have the right to appeal. To appeal a denied request, contact us at [email protected] with the subject line "Privacy Request Appeal." We will respond to appeals as required by applicable law.

19. International Users

Our services are primarily operated from the United States. If you access our services from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

By using our services, you consent to this transfer.

For Users in the European Economic Area (EEA) or United Kingdom

If you are located in the EEA or UK, you may have additional rights under the General Data Protection Regulation (GDPR) or UK GDPR, including:

• Right to access your data

• Right to rectification

• Right to erasure

• Right to restrict processing

• Right to data portability

• Right to object to processing

• Right to lodge a complaint with a supervisory authority

Our lawful basis for processing your data is typically:

• Contract: To provide services you have requested

• Consent: For marketing communications and SMS messaging

• Legitimate Interest: For improving our services and protecting our business

To exercise your rights, contact us at [email protected].

20. Children's Privacy

Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 18.

If we become aware that we have collected information from a child under 18, we will delete it promptly. If you believe we have collected information from a child, please contact us at [email protected].

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Effective Date" at the top of this page.

For significant changes, we may notify you by email or by posting a notice on our websites.

Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

22. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Email: [email protected]

Mailing Address: Align Up Vibes, LLC 675 N 2800 W Suite 101-5 Lindon, Utah 84042

Align Up Vibes, LLC © 2025 Align Up Vibes, LLC – All Rights Reserved